Jafari P, Fakhimi Azar S, Iranzadeh soleiman, Bodaghi Khajeh Noubar H. Development and Validation of a Branding Model in Social Media Considering Users’ Motivations for Content Creation and Sharing. BMF OPEN. 2025;2(3):61-74. Accessed May 6, 2025. https://bmfopen.com/index.php/bmfopen/article/view/150