Parvareh, Y., Sayadi, P. ., Sadeghkhani, L. ., Najafi, E. ., & Darabi, K. . (2026). The Effect of B2B Business Model Adoption on Investor Valuation: Evidence from Iranian Private and Public Corporations. Business, Marketing, and Finance Open, 3(1), 1-22. https://bmfopen.com/index.php/bmfopen/article/view/612