WALKER, Emily; RAHMAN, Abdul. Behavioral Economics in Pricing Strategies: A Review of Prospect Theory and Loss Aversion in Consumer Markets. Business, Marketing, and Finance Open, [S. l.], v. 1, n. 1, p. 52–62, 2024. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/5.. Acesso em: 25 dec. 2024.