ZHANG, Ying. The Evolution of Loyalty Programs in the Digital Age: A Review of Consumer Engagement and Retention Strategies. Business, Marketing, and Finance Open, [S. l.], v. 1, n. 2, p. 1–12, 2024. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/7.. Acesso em: 25 dec. 2024.