HAJIDELIGANI, Marzieh; RASHIDPOUR, Ali; TAGHIPOUR, Faezeh; EBRAHIMZADEH DASTJERDI, Reza. Dimensions and Components of the Brand Personality Enhancement Model with a Cultural Approach (Case Study: Bank Saderat Iran). Business, Marketing, and Finance Open, [S. l.], v. 1, n. 3, p. 129–137, 2024. DOI: 10.61838/bmfopen.1.3.11. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/84.. Acesso em: 26 apr. 2025.