SIMMONS, Evelyn. Data-Driven Innovation in Business Models: Exploring the Role of Big Data Analytics in Strategic Decision-Making. Business, Marketing, and Finance Open, [S. l.], v. 1, n. 6, 2024. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/29.. Acesso em: 25 dec. 2024.