MOHAMMADI, Hosein; RAHIMI BAGHMALEK, Jahanbakhsh; PIRZAD, Ali; ANVARI , Alireza. Design and Validation of a Branding Model for Project-Oriented Organizations Toward Creating Brand Equity. Business, Marketing, and Finance Open, [S. l.], p. 1–10, 2026. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/273.. Acesso em: 22 feb. 2026.