MASHAYEKH, Mohammadreza; GHAMKHARI, Seyyedeh Masoumeh; SHAMBAYATI, Naser. Enhancing Customer Lifetime Value through Offline and Online Service Quality Mediated by Customer Satisfaction and Loyalty in Platform-Based Businesses (Snapp). Business, Marketing, and Finance Open, [S. l.], p. 1–12, 2026. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/291.. Acesso em: 8 sep. 2025.