GHASEMI ZADEH, Mohammad; MOUSAVI, Seyed Abdollah Amin; MALEKI NIA, Mohammad. Comparison of Classification Algorithm Performance in Predicting Customer Churn in Retail Stores Based on the RFM Model. Business, Marketing, and Finance Open, [S. l.], p. 1–19, 2027. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/434. Acesso em: 9 oct. 2026.