HajiDeligani, Marzieh, Ali Rashidpour, Faezeh Taghipour, and Reza Ebrahimzadeh Dastjerdi. 2024. “Dimensions and Components of the Brand Personality Enhancement Model With a Cultural Approach (Case Study: Bank Saderat Iran)”. Business, Marketing, and Finance Open 1 (3): 129-37. https://doi.org/10.61838/bmfopen.1.3.11.