Tavakoli, N. and Karimi, F. (2024) “A Review of Marketing Mix Models in the Digital Economy: Measuring the Effectiveness of 4Ps in E-Commerce”, Business, Marketing, and Finance Open, 1(1), pp. 63–74. Available at: https://bmfopen.com/index.php/bmfopen/article/view/6 (Accessed: 25 December 2024).