H. . Hamidi, M. Mahmodzadeh Vashan, H. . Hakimpour, and M. Mohammadi, “Designing a Brand Revitalization Model for Refah Bank”, BMF OPEN, vol. 2, no. 2, pp. 112–124, Mar. 2025, Accessed: Apr. 12, 2025. [Online]. Available: https://bmfopen.com/index.php/bmfopen/article/view/172