[1]
E. Walker and A. Rahman, “Behavioral Economics in Pricing Strategies: A Review of Prospect Theory and Loss Aversion in Consumer Markets”, BMF OPEN, vol. 1, no. 1, pp. 52–62, Jan. 2024, Accessed: Dec. 25, 2024. [Online]. Available: https://bmfopen.com/index.php/bmfopen/article/view/5