Alizadeh, Hamid, Mina Khorramabadi, Hamid Saberian, and Mohammadreza Keramati. “Qualitative Study to Propose Digital Marketing Based on Customer Experience: Considering Grounded Theory (GT)”. Business, Marketing, and Finance Open 1, no. 6 (November 1, 2024): 86–98. Accessed April 19, 2025. https://bmfopen.com/index.php/bmfopen/article/view/88.