JAFARI , Parisa; FAKHIMI AZAR, Sirous; IRANZADEH, Soleiman; BODAGHI KHAJEH NOUBAR, Hossein. Development and Validation of a Branding Model in Social Media Considering Users’ Motivations for Content Creation and Sharing. Business, Marketing, and Finance Open, [S. l.], 2025. Disponível em: https://bmfopen.com/index.php/bmfopen/article/view/150.. Acesso em: 10 mar. 2025.