Vol. 1 No. 1 (2024): Serial Number 1

Articles

• A Review of Digital Consumer Behavior Models: Insights from Multichannel and Omnichannel Marketing

  Ali Rezaei ; Sara Etemadi *

  1-13

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• The Influence of Behavioral Finance Theories on Investment Decisions: A Comprehensive Literature Review

  Mahdi Mohammadi *

  14-26

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• Neuroscience in Marketing: A Review of Neuromarketing Techniques

  Mohammad Gholami *

  27-39

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• The Evolution of Pricing Models in E-Commerce: From Dynamic Pricing to AI-Driven Price Optimization

  John Smith , Maria Sanchez ; Giovanni Rossi *

  40-51

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• Behavioral Economics in Pricing Strategies: A Review of Prospect Theory and Loss Aversion in Consumer Markets

  Emily Walker ; Abdul Rahman *

  52-62

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• A Review of Marketing Mix Models in the Digital Economy: Measuring the Effectiveness of 4Ps in E-Commerce

  Niloofar Tavakoli ; Farzad Karimi *

  63-74

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