Proposing a Pricing Model for Information Goods Using Thematic Analysis

Abstract

The present study aims to propose a pricing model for information goods. This research employs a qualitative approach using thematic analysis (content analysis). In terms of purpose, the research is fundamental. From an implementation perspective, the research method is descriptive, correlational, and survey-based. Initially, the literature was reviewed, followed by expert opinions to identify the key pricing factors and pricing strategies for information goods. Subsequently, the model was designed based on the collected data using analytical tools. The data collection instruments included library research and interviews. The statistical population consisted of information technology experts from Bank Mellat, information technology specialists from the Ministry of Petroleum, and academic experts. The study was conducted based on the perspectives of 15 experts from these groups. The second-level thematic components included pricing strategy, payment flow structure, business model, evaluation base, price discrimination, pricing categorization, cost analysis, market conditions, and product value. Ultimately, this study proposes a pricing model for information goods, emphasizing the identification of key factors and influential dimensions in this process. The findings indicate the significance of considering the unique characteristics of information goods and customer needs in price determination.