Vol. 1 No. 5 (2024): Serial Number 5

Articles

• Integrating Artificial Intelligence and Multichannel Marketing Strategies: Impacts on Consumer Engagement and Brand Loyalty

  Reza Motamedi *

  1-14

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• Examining the Impact of Investors' Mental Accounting Behavioral Bias on Financial Policies in the Iranian Stock Market

  Mohamad Sadegh Shahsavari

  ; Mohammad Hossein Ranjbar *

  ; Hojjatallah Salari

  , Ali Amiri

  15-26

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• The Role of FinTech in Shaping Modern Financial Markets: A Comprehensive Analysis of Opportunities and Risks

  Pınar Reisoğlu ; Ecem Çebi

  27-44

  • PDF

• Corporate Governance in the Era of Digital Transformation: Evaluating the Impact of Emerging Technologies on Organizational Strategies

  Zeeshan Bawa ; Kshitij Singh Rathore

  45-63

  • PDF

• Beyond Oil: Strategic Tax and Investment Reforms for Iran's Economic Resilience and Diversification

  Aidin Jafari *

  ; Erfan Faghihi

  64-89

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• Identification and Modeling of Cognitive Biases Affecting Institutional Investors' Preferences in Iran's Financial Markets

  Farzad Samii

  ; Gholamreza Farsad Amanollahi *

  ; Amirreza Keyghobadi

  90-100

  • PDF